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A Global Performance Marketing Agency

At MONI we harness the power of best-in-class Paid Social (Meta, Tiktok, Snap Chat, LinkedIn, Twitter), Paid Search (Google AdWords: Search, Display, YouTube, Shopping) and Performance Creative to help ventures scale by showing their brands to new audiences and acquiring high-value customers.

A partner for life

Founded by ex-Rocket Internet alumni, our team have led the growth of some of Europe’s largest and fastest-growing eCommerce businesses. We thrive off solving our client's growth pains and partner with businesses throughout all stages of their life cycle.

Our clients benefit from a dedicated growth team offering as close to an in-house experience as humanly possible, receiving 2 dedicated specialists at all times, plus additional supplementary support from the creative team.

We operate in a pod-like structure. The pod will be led by one of our senior team members (10-15+ years’ CMO experience), with your Growth Manager (3-5 years’ Manager experience) acting as your main daily liaison. If required the pod will be further supported by a Growth Executive (2+ years of performance marketing experience). Our Creative Lead, will then work alongside this structure to tend to all of your creative needs.

OUR CORE SERVICES:

Paid Social

We look after every aspect of your Social (Meta, TikTok, Snap Chat, LinkedIn, Twitter) advertising activity, giving you best-in-class account management, optimisation, strategy and reporting. All of this is built around the ethos of driving profitable, sustainable growth for your business.

- Managing Ad Spend, Budget Allocation, Managing Targeting/Audiences, Managing ROAS or CAC.
- Ad Management, Upload Ads/ Discontinue Ads, show best performing ads.
- Weekly Deck.
- Bi-weekly Calls.
- Dashboards & Daily/Weekly/Monthly Reporting access.

Paid Search

We look after every aspect of your Google AdWords advertising activity relevant to your desired specific campaign outcomes and KPIs (Search, Display, YouTube, Shopping). Giving you best-in-class account management, optimisation, strategy and reporting. All of this is built around the ethos of driving profitable, sustainable growth for your business.

- Google AdWords campaign set up.
- Managing Ad Spend, Budget Allocation, Managing Keyword Bidding.
- Google Ads campaign budget analysis.
- Weekly Deck.
- Bi-weekly Calls.
- Dashboards & Daily/Weekly/Monthly Reporting access.

Performance Creative

MONI's growth experts and creative lead work with your marketing and brand teams to lead a best-in-class creative strategy based on your desired campaign outcomes and KPIs.

Our fully bespoke creative studio helps to ensure your brand stands out and acquires high lifetime value customers. Our in-house graphic, motion and 3-D designers take your existing imagery and video content, reimagining and repurposing them into social-first performance assets that are conversion-optimised and platform appropriate.

What makes our service different?:

- Fully Bespoke.
- Entirely Flexible.
- Top-tier, in-house creative resource.

We make sure we are constantly analysing all the relevant channel trends so you don't have to.

MONI's Approach

At MONI Growth we plan, execute, measure and optimise your marketing performance meticulously. Our focus is to drive sustainable growth and fast. The difference between us and the others out there is we all have operational backgrounds building businesses from the ground up.

The MONI Growth Process:

Step 1: UNDERSTANDING
- We learn the in and outs of your business and the goals you have set yourselves.
- We identify opportunities for growth across all the relevant accounts and channels.
- With a clear understanding, we implement a plan to get us to where we need to be.

Step 2: TESTING & OPTIMISATION
- Whilst we execute our plan, we must always continuously question and test our strategies so that we can optmise budgets and scale your business effectively.
- We'll show your internal teams techniques we've learned from scaling businesses from £0-100m+ through overseeing millions of dollars in monthly ad spend.

Step 3: SCALING + GROWTH
- We'll work together to make sure we are hitting the KPIs your business requires to take it to the next level.

Meet Some of the Team:

Businesses we've grown:

Case Studies

MyTIER
UNU
Unbroken
yamo
Kuldi
FISHING TV

MyTIER

Case Study Highlights:

- 50% reduction in CAC.

- 36% MoM increase in sales.

- Successful results led to 3 additional market launches.

MyTIER

UNU

Case Study Highlights:

- 302% decrease in CPA.

- 368% increase in ROAS.

UNU

Unbroken

Case Study Highlights:

- 302% x increase in revenue.

- 279% increase in orders.

Unbroken

yamo

Case Study Highlights:

- Leveraged the MONI Creative Studio (Ad-Factory).
- 21% increase in CTR.

yamo

Kuldi

Case Study Highlights:

- 243% ROAS improvement.
- 83% increase in sales volume Month 1.

Kuldi

FISHING TV

- 20% MoM increase in subscription volume.

FISHING TV

Client Reviews:

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The MONI team is very proactive, solution-oriented and quick to support. I strongly recommend them for any startup and performance marketing team which needs tactical or strategic support.
Luca Michas - CMO - Yamo
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Such a personal and tailored approach to working together. Never worked with an agency that were so hands-on and quick to support. It felt more like working with team members.
Justine Tom - VP Marketing - TIER
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Diligent proactivity and dedication to solve issues.
Davi Wazlawick - VP Performance - VAHA
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I truly enjoyed working with the MONI team, they are quick, hands-on, with in-depth insights, and just all-around good people.
Max Kersting - Co-Founder - Regimen
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The team at MONI Growth have been imperative to the rapid growth we have seen at Vest. I would highly recommend them to anyone looking to grow revenue through any of the paid social channels.
Elisabet Helgadottir - CEO - Vest
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MONI Growth has helped us with our marketing efforts and new product launches. It has been a pleasure working with their ambitious, hard-working and communicative team.
Sandra Steinarsdóttir - CEO - Sigma
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A really strong team of professionals at MONI Growth. We thoroughly enjoyed working with all of their team; their support for the big decisions was crucial.
Wassim Mansour - CCO - Steypustöðin ehf
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The team at MONI has been amazing to work with. Easy to talk to and great collaborators. If any questions come up they answer them fast and well. And lastly, they deliver results.
Sveinn Björnsson - CEO - Kuldi
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The improvements we have seen since working with MONI Growth are unparalleled - true experts in their field.
AnneMarie Wolf - Global Head of Marketing - UNU Motors

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